International Data Group

Events Executive - Audience Development

Job Locations MY-Kuala Lumpur
Job Post Information* : Posted Date 2 days ago(4/2/2025 11:46 AM)
ID
2024-5687
# of Openings
1
Job Category
Events

Overview

As a key member of the Attendee Acquisition Team, you will play a pivotal role in driving attendance and engagement for events in APAC region. You will be responsible for identifying, recruiting, and managing attendee registrations, ensuring a high level of participation and satisfaction. This position requires strong communication, organizational skills, and a proactive approach to meeting event goals. This is a contract position for a period of one year.

Responsibilities

Lead Generation & Outreach:
Identify potential attendees through various channels including social media, email campaigns, industry networks, and databases. Conduct outreach to prospective attendees and cultivate relationships to drive registrations.
• Database Management:
Maintain and update accurate records of leads and attendees in the event database. Track progress, conversions, and engagement metrics to refine strategies.
• Campaign Execution:
Assist in the creation and execution of targeted email and digital marketing campaigns to promote event registration. Work with the marketing team to ensure messaging resonates with key audience segments.
• Customer Support & Engagement:
Provide timely and professional responses to attendee inquiries related to event registration, logistics, and general information. Ensure an excellent customer experience from initial contact to event day.
• Onsite/Event-Day Support:
Assist with event check-in, registration, and any last-minute attendee needs on the day of the event.
• Data Reporting & Analysis:
Track and report on registration metrics, attendee demographics, and feedback to improve future acquisition efforts.

Qualifications

  • Strong verbal and written communication skills.
    • Excellent organizational skills and attention to detail.
    • Ability to work independently and as part of a team.
    • Comfortable working in a fast-paced, deadline-driven environment.
    • Proficiency in Microsoft Office or similar tools. 
    • Previous experience in event registration or attendee acquisition.
  • Key Competencies
    • Excellent interpersonal skills with the ability to build relationships quickly.
    • Proactive and solutions-oriented mindset.
    • Strong problem-solving abilities and customer-centric attitude.
    • Ability to multitask and adapt to changing priorities.

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