The Senior Event Specialist – Audience Development will be responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role blends strategic planning with hands-on execution, ensuring each event attracts a high-quality audience of senior IT and business leaders. The successful candidate will play a key role in enhancing event impact, meeting client and sponsor objectives, and strengthening IDC’s brand positioning in the region.

• Act as senior specialist in the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.
• Oversee data management, CRM optimization, and quality control for audience lists.
• Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
• Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.

• Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s degree preferred).

• Experience: 2-4 years of experience in B2B event marketing or audience acquisition

• Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and proficiency in data-driven marketing approaches.

• Core Skills: Excellent communication, analytical, and leadership abilities.

• Mindset: Results-oriented, strategic, and collaborative.

• Travel: Willingness to travel 10–15% of the time for events across Singapore and Southeast Asia.

• Work Model: Hybrid role, based in Singapore.

Why IDC?

IDC is the most respected global technology market research firm.  We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success.  IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

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