The Senior Event Specialist – Audience Development will be responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role blends strategic planning with hands-on execution, ensuring each event attracts a high-quality audience of senior IT and business leaders. The successful candidate will play a key role in enhancing event impact, meeting client and sponsor objectives, and strengthening IDC’s brand positioning in the region.

• Act as senior specialist in the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.
• Oversee data management, CRM optimization, and quality control for audience lists.
• Provide insights and reporting on attendance trends, conversion rates, and engagement levels.
• Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.

• Education: Bachelor’s degree in Marketing, Business, or Communications (Master’s degree preferred).

• Experience: 3–5 years of experience in B2B event marketing or audience acquisition, including 2–3 years in a team leadership role.

• Technical Skills: Strong understanding of CRM systems such as HubSpot, Salesforce, or Marketo, and proficiency in data-driven marketing approaches.

• Leadership: Proven track record of building and leading high-performance teams.

• Core Skills: Excellent communication, analytical, and leadership abilities.

• Mindset: Results-oriented, strategic, and collaborative.

• Travel: Willingness to travel 10–15% of the time for events across Singapore and Southeast Asia.

• Work Model: Hybrid role, based in Singapore.