About the Role & Team

The Event Manager - Attendee Acquisition – APAC will be responsible for building, mentoring, and leading IDC’s audience development function across the Asia Pacific and ANZ regions. This role requires a strategic, data-driven leader who can drive consistent attendee recruitment performance, enhance database quality, and foster meaningful engagement with C-level executives.The position will focus on building relationships with senior IT and business leaders, expanding IDC’s executive community, and delivering best-in-class audience experiences across all IDC summits, conferences, and custom events.

What You’ll Do

• Develop and implement an integrated attendee acquisition strategy for the APAC and ANZ regions.
• Oversee regional audience development teams, ensuring goals, standards, and KPIs are met across all events.
• Establish clear processes and benchmarks for audience quality, conversion, and engagement.
• Lead recruitment efforts for CIOs, CTOs, CISOs, and senior executives, ensuring balanced audience composition per event.
• Build and strengthen relationships with C-level delegates, industry thought leaders, and IDC’s partner ecosystem.
• Manage and expand Advisory Councils and end-user speaker communities to enrich event content and credibility.
• Coordinate with senior executives to schedule 1:1 meetings, fostering stronger partnerships and client satisfaction.
• Oversee the master audience database, ensuring integrity, segmentation accuracy, and compliance with data governance standards.
• Develop and execute initiatives to expand IDC’s qualified contact base across new markets.
• Leverage tools like Salesforce, HubSpot, and data enrichment platforms to drive measurable growth in audience pipelines.
• Work closely with content development and marketing teams to align messaging, event positioning, and audience targeting.
• Partner with the sales and client services teams to align audience acquisition strategy with sponsor KPIs.
• Provide strategic input for marketing campaigns, event promotion, and outreach initiatives to maximize registration and attendance.
• Lead, train, and mentor audience specialists across regions to ensure process consistency and skill development.
• Foster a culture of collaboration, accountability, and continuous improvement across markets.

What You Bring

• Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).6-8 years of experience in event marketing, audience acquisition, or B2B demand generation, with at least 3 years in a regional or leadership role.
• Proven track record of managing large-scale attendee recruitment for C-level or B2B events across multiple countries.
• Deep understanding of APAC market dynamics and experience engaging senior IT and business leaders.
• Strong data management and CRM experience (Salesforce, HubSpot, Marketo, etc.).
• Excellent leadership, communication, and stakeholder management skills.
• Highly analytical with a results-oriented mindset and strong business acumen.
• Willingness to travel across the APAC and ANZ regions (up to 40%).

Why This Role Stands Out 

At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

• Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
• A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.