About the Role & Team

The Event Specialist, Audience development is responsible for driving attendee registrations and qualified audience growth for IDC’s executive events portfolio (in-person and virtual). This role leads multi-channel acquisition strategy and execution—email, paid media, partners, SDR/BD alignment, and social—ensuring the right senior decision-makers attend the right programs. You will own registration performance against targets, optimize campaigns using data, and collaborate closely with events, sales, content, analysts, and sponsors.

What You’ll Do

• Own attendee acquisition targets for assigned events (registrations, attendance rate, seniority mix, title/account quality).
• Develop high-performing invitation messaging (subject lines, copy, landing page content) tailored to C-level and senior audiences by industry.
• Build and execute multi-touch acquisition plans across email, LinkedIn, paid media, partners, and outbound alignment.
• Manage segmentation and targeting: job titles, personas, industries, account lists, regions, and suppression logic.
• Drive sponsor/partner alignment on outreach: co-branded campaigns, partner lists, referral tracking, and follow-up motion.
• Monitor performance daily (open/click/convert, source attribution, CPL where relevant) and run A/B tests to improve conversion.
• Maintain strong data hygiene: lead status, attendee fields, opt-ins, bounce management, and reporting accuracy.
• Collaborate with event producers on capacity management, waitlists, qualification workflows, and last-mile confirmations.
• Create weekly dashboards and post-event reporting: what worked, what didn’t, and scalable learnings for future programs.
• Support audience development improvements across tools/processes (automation, templates, playbooks).
• 50% travel onsite for event as and when required.

What You Bring

• 3+ years experience in B2B audience acquisition / demand gen / event marketing (enterprise preferred).
• Proven ability to hit registration and attendance targets for executive events.
• Strong copywriting skills for C-level invitations and multi-touch nurture campaigns.
• Hands-on experience with marketing automation and CRM (e.g., Marketo/Eloqua/Pardot/HubSpot + Salesforce or similar).
• Data-driven mindset: ability to interpret performance metrics, build insights, and optimize quickly.
• Strong stakeholder management and ability to work cross-functionally with sales, content, and partners.

Why This Role Stands Out
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

• A permanent, full-time position with a remote working module
• A benefit package to complete your salary
• Individualized Culture: An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
• A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. 

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